Diversity

Committee Description

The Diversity Committee’s big picture mission is to increase interest in advertising and marketing careers among multicultural audiences. One of the key programs we focus on is the Minority High School Internship program (see blow for more information). However, we strive to weave diversity and multicultural aspects into all the club’s activities throughout the year. This includes helping secure speakers of interest to our diverse community, working with our Education Committee and identifying additional initiatives focused on promoting advertising and marketing careers to minorities.

AAF Greenville Minority High School Internship Program

As a local chapter of the American Advertising Federation (AAF), AAF Greenville encourages professional development through seminars, award presentations, networking and industry leader recognition. As part of an effort to support diversity and inclusion within the advertising industry, the AAF Greenville Diversity Committee began awarding a Minority High School Internship Program in 2008. This program is part of a national initiative designed to provide students with a hands-on experience in the advertising and communications field.

Watch this short video of past interns to get an idea of the impact this program can have on high school students.

The internship offers a minority high school student the opportunity to gain insightful experience and establish contacts within the advertising industry. Eight Greenville County high school students have successfully completed the internship experience since 2008, with interns being hosted at 24 different companies and non-profits.

Selected students participate in a two-week summer internship program that places them in various host organizations throughout the area. The selected students are rewarded with a $500 scholarship towards post-secondary education. The interns are eligible for a chance at a $1,000 college scholarship from AAF District Three, which represents clubs of North Carolina, South Carolina, and Virginia. An AAF Greenville student has been selected for this additional scholarship in three of the past six years.

Through this experience, the intern gains an understanding of the different disciplines and opportunities that exist within the fields of advertising and marketing.

Internship Criteria

 

AAF Greenville Diversity Committee members will make presentations to local high schools, youth groups, area clubs, etc. The presentations will provide an overview of the advertising industry and explain career opportunities within the field as well as introduce the internship program.

Rising high school juniors or seniors, or rising college freshmen are eligible for consideration upon receipt of a completed Student Application to include:

  • A completed application by May 2, 2014
  • A typed 150-word essay on the topic, “Why a career in advertising interests me”
  • A letter of recommendation from a teacher or guidance counselor
  • An official transcript with class rank
  • Signed parental consent form with medical release

Past Interns

2013

  • Leah Garrett, Woodmont High School
    $500 AAF Greenville Scholarship Winner
  • Yeny Maldonado, Greer High School
    $500 AAF Greenville Scholarship Winner

2011

  • Alexis Mood, Riverside High School
    $500 AAF Greenville Scholarship Winner & AAF District Three $1,000 Scholarship Winner

2010

  • Shaquan Kearse, Greer High School
    $500 AAF Greenville Scholarship Winner & AAF District Three $1,000 Scholarship Winner

2009

  • Raymond Christopher Jones, Woodmont High School
    $500 AAF Greenville Scholarship Winner & AAF District Three $1,000 Scholarship Winner
  • London Wilson, Riverside High School
    $500 AAF Scholarship Winner

2008

  • Sigourney Woodfork, Riverside High School
    $500 AAF Greenville Scholarship Winner & AAF District Three $1,000 Scholarship Winner
  • John Odumakende, Hillcrest High School
    $500 AAF Scholarship WinnerPast Host Organizations

2013

  • Brand Farmers
  • DNA Creative Communications
  • Erwin Penland
  • Ferebee Lane + Co.
  • FishEye Studios
  • Goodwill Industries
  • Greenville Health System
  • Indexx
  • Infinity Marketing
  • Jackson Marketing Group

2011

  • B2B Media
  • Cox Media Group
  • DNA Creative Communications
  • Erwin Penland
  • FishEye Studios
  • Ferebee Lane + Co.

2010

  • Cox Media Group
  • FishEye Studios
  • DNA Creative Communications
  • The Greenville News
  • Erwin Penland

2009

  • the bounce agency
  • Charter Media
  • Cox Radio, Inc.
  • DNA Creative Communications
  • Erwin Penland
  • FishEye Studios
  • Furman University
  • Indexx Printing
  • TPM – The Color Lab
  • The Greenville News

2008

  • the bounce agency
  • Brains on Fire
  • SourceLink
  • Fairway Outdoor Advertising
  • FishEye Studios
  • Erwin Penland
  • Cargo
  • TPM – The Color Lab
  • Greenville Technical College
  • Debbie Nelson & Associates

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