2017 American Advertising Awards

It’s rare, precious, and used throughout history to signify the very best. The gold standard of advertising.

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition. Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.


Entering the 2017 Awards

Click here for 2017 entry guidelines.
Click here to view the presentation from our workshop.
Click here for Rules and Categories for professionals.
Click here for Rules and Categories for students.



2017 American Advertising Awards Winners

Winners will be announced at the annual American Advertising Awards Gala on Saturday, February 18th, 2017, from 6:30 to 9:30PM. 

Buy Your Ticket(s) here.


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